Nov
12th
Wed
12th
Koan
Consider: “Bigger Is Better, Except When It’s Not“—a 2007 article looking at body size in sports. “Smaller Can Be Better (Except When It’s Not)“—a tech piece from 2004. “A Marriage Penalty, Except When It Isn’t“—on couples and the tax code, 2003. This is the Times headline as koan, inviting readers to suspend in-the-box thinking and seek enlightenment below the fold. The style presents thesis and antithesis; it embraces binary thinking yet disavows it; it builds dichotomies and collapses them. There are good uses of this technique, except when there aren’t.
