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Jan
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If you want to reach young people (and maybe anybody) you need to be cool and sometimes that requires a redefinition of cool.  What I like about Jay-Z is that he uses his street cred to make certain things cool.  He’s Young HOV, but he’s also Little Orphan Annie.  For all the criticism, from people genuinely trying to make a difference, that it’s still music glorifying selling drugs, that’s a nod to those same people.

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